The Eldertech Era Has Arrived
- ninieverma
- Jun 1
- 3 min read
Tech Goes Grey—and Glamorous
Let’s face it: in a country where we build billion-dollar startups to get groceries to your door in 10 minutes, it's high time we did something about the 154 million Indians quietly navigating old age—many of them alone.
The good news? The eldertech wave is finally swelling in India. We’re talking full-stack platforms, AI-powered companions, on-demand care, and apps that could give any millennial wellness brand a run for its money.
So yes, the Eldertech Era has officially arrived—and it's slick, smart, and surprisingly soulful.
Why Eldertech is the Need of the Hour
Let’s crunch some numbers:
India is the fastest-aging country in the world with 154 million senior citizens today.
By 2050, this number is expected to more than double to 340 million.
About 25 million elderly Indians live alone, and that number is growing at a staggering 43%.
The Indian eldercare market is already worth $25 billion, growing at a healthy 15% CAGR.
This isn’t just a demographic shift—it’s a market tsunami. With fewer joint families and more nuclear units, the traditional safety net for elders has frayed. Add to that rising health issues, social isolation, and digital illiteracy, and you’ve got a problem begging for smart, scalable solutions.
That’s where eldertech walks in.
Meet Maity's: A 1to10 Cohort Startup Turning Care into a Click
When it comes to Indian eldertech startups, Maity's is leading the charge with military precision—literally.
Founded by Manoj Kumar Maity, Maitys is a 1to10 cohort star that's redefining what dignified, digital-age eldercare looks like. Think of it as Swiggy meets Apollo Homecare with a dash of old-school trust.
Their model is simple: on-demand, verified, tech-enabled eldercare services delivered at home.
"We are on a mission revolutionize elder care in India by making it affordable, accessible, and technology-driven — empowering every elderly individual to live with dignity, independence, and compassion." - Manoj Maity, Founder & MD
The Maity's platform connects seniors to:
Care Managers (trained in first aid, CPR, communication, and conflict resolution)
Emotional Companions
Medical Support Services
All service providers—endearingly called “Shravans”—are ex-army personnel, nurses, and doctors, verified through police checks, Aadhaar linkage, and even reference feedback loops.
The Maity's app includes live tracking of service providers, SOS alarms, real-time monitoring and emotional wellbeing services.
And it’s already live in 15+ cities including Kolkata, Mumbai, Hyderabad, and Delhi.
With 1,800+ active members, monthly operational revenues of ₹6 lakhs, Maitys is building the kind of eldercare empire our parents would actually approve of.
Other Indian Eldertech Startups Making Noise (and Raising Funds)
India’s eldertech space may still be young, but it's catching investor interest fast.
Here are some noteworthy players:
Emoha: Offers emergency response, health monitoring, and community events for seniors. Backed by $1 million in funding from Guild Capital and others.
Alserv: Chennai-based startup offering services ranging from groceries to home maintenance for the elderly. They've raised a seed round and are now expanding pan-India.
With many more on the list, smart money seems to be headed this way.
Age is Just a Number. And a Business Opportunity.
India’s elderly aren’t just sitting anymore. They’re swiping, tracking vitals, FaceTiming grandkids, and—thanks to startups like Maitys—getting premium, personalized care at the tap of a screen.
With a large and growing addressable market, investor attention, and a cultural shift toward digital solutions, eldertech is no longer a niche—it’s the next big thing.
[P.S: Want exclusive access to the Maity's Pitch Recording and more? Express your interest.]
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